How Artificial Intelligence Is Rewriting the Rules of Email Marketing
For the past two years, I’ve watched AI tools fully integrate into marketing workflows.
Texts, banners, videos — everything can now be generated in minutes.
And honestly? I use it too. It’s efficient. It saves time. It helps structure thoughts.
But here’s what I’ve started noticing while working with audiences and reading comments every day:
People are not naïve anymore.
They can feel the difference between something written by a machine and something written by a person.
Sometimes they can’t explain exactly why.
But when a text has no lived perspective, no tension, no subtle imperfection — it feels… too polished.
And this isn’t just intuition.
According to a 2025 study by Column Five Media, 82% of Americans say they can recognize AI-generated content at least sometimes.
Among people aged 18–34, that number rises to 88%.
Source: https://www.columnfivemedia.com/new-study-82-1-of-americans-can-spot-ai-generated-content/
Another study found that 78% of consumers trust videos featuring real people more than AI-generated ones, even when the production quality is the same. Even more telling: 82% said AI-only videos reduce their trust in a brand.
Source: https://studyfinds.org/why-consumers-trust-videos-people-more-than-ai/
This isn’t about AI being “bad.”
It’s about something much simpler.
We don’t want to feel like we’re interacting with a machine.
We want presence.
We want a real voice.
We want someone who has actually lived what they’re writing about.
A 2025 survey showed that only 41% of people believe online content is authentic and human-made, and 78% say it’s becoming increasingly difficult to distinguish real from artificial.
We’ve entered an era of mass content production.
But at the same time, we’ve entered an era of mass skepticism.
And yes — the images in this article are AI-generated.
I’m not pretending otherwise.
But the perspective is mine.
And maybe that’s the shift happening in 2026.
Marketing is no longer about volume.
It’s not about how many posts you publish per week.
It’s not about perfectly optimized structure.
It’s about the human standing behind the words.